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B2B and B2C Digital Marketing Compared

Online marketing spend @ B2B companies in 2013 on a steady rise and trend continued in 2014 and 2015If you’re working in the B2B space, this blog is for you. It will arm you with the data necessary to convince, compel, and persuade skeptical or uninspired colleagues,...

Successful CEOs, their 6 characteristics plus one and focus on marketing

Characteristics of successful CEOsAs a CEO of Zero $ company right now (a start-up) as most of “so” called social friends tried ridiculing about my situation at an event yesterday -J   I wanted to convert their verbal jibes into positive energy – so I woke up and...

Digital Marketing for Small Business is no longer a nice to have but a must have

Today, I had a long deep dive session with a very successful business owner of a technology company as was trying to understand his perspective of why he sees no value in marketing. With 73% of adults (source...

Want some hot productivity apps? Download these 10 marketing and technology freebies

Extracted from a recent post by marc_saltzman and edited by Nauman Jaffar As a marketing and technology consultant and previous business leader who managed the mobile applications portfolio for our B2B segment – I keep getting asked as to which...