Many think that marketing and Sales functions are one and the same. Let us define these two functions. Marketing is finding out what people want, why they want it and how much they’ll spend. Don’t confuse marketing with advertising. Sales is...
Working for someone and working for yourself require two completely different mindsets. It is like knowing you will get a fish at the end of the each month to eat with your family while the other one is like going out fishing not knowing how many fish will you be...
One of the key learnings from Day 1 at HBS has been the ever growing importance by companies to continue to evaluate, critique, dialogue, discuss, research and evolve their strategy. Strategy needs to be dynamic.Those companies that think that they have a good handle...
Internet penetration will reach 50 users per 100 people in 2015. Helped partly by the web’s remorseless advance, software will be the oat exciting corner of the IT industry – This according to Forrester, a research house, outlays on computer programs will...
A few years back, I was doing business with someone who was paying a boatload of money on a monthly retainer. There was nothing like cashing that check every single month.Until that sneaky little gut feeling hit me. I had no evidence that he was doing anything...
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