To create or to curate? This is a question that many marketers struggle to answer. Content creation is believed to be the king of inbound marketing. It drives traffic to a company’s website, increases SEO rankings and is instrumental in getting leads. However, it has...
Many agree that this is the age of social media. Social media is no longer limited to people only connecting with friends and sharing moments with them in the form of photographs and videos. Organizations are trying their best to make use of the audience available at...
Social Media is one of the biggest trend to hit the Marketing world this century and it doesn’t plan on dying out soon. Every company, big or small, have a digital presence and are using it not only for customer engagement and feedback but also for expanding...
Edited by Nauman Jaffar (Content taken from examples of MarkiTech, blogs from UPen, Harvard Business School, Turkish Airlines, McDonalds  and others) Executive Summary Every business decision maker, digital marketing expert or chief marketing officer (CMO) wants to...
Edited by Nauman Jaffar (Content taken from examples of MarkiTech, blogs from UPen, Harvard Business School, Turkish Airlines, McDonalds  and others) Executive Summary Every business decision maker, digital marketing expert or chief marketing officer...
I have gone from zero to 2 blogs per week in last 4 months. I have started to like writing so much that I am determined to write a book before end of year. Blogging truly is an amazing business tool, and a great way to share your thoughts, experiences, brand, your...
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