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Best practices, ideas, ROI and tips for content creation

  Edited by Nauman Jaffar (Content taken from examples of MarkiTech, blogs from UPen, Harvard Business School, Turkish Airlines, McDonalds  and others)   Executive Summary Every business decision maker, digital marketing expert or chief marketing officer...

14 Buzz Words to know to Raise Funds as an ICT and Technology Startup

  Although, they say that money is cheap for startups in North America (especially for Tech & ICT Startups), financing your venture is no easy task. Pitching an idea requires using language that your potential investors understand which is where MarkiTech.ca...

Marketing, Technology & IT space is getting extremely complicated – what will guarantee product success across CMO, CTO & CIO functions

[cta] In the last one year of my market research before starting our own marketing agency focused on helping commercialize technology products in the B2B and Mobile space, I now firmly believe that there is a role for a marketing and technology integrator. With a...

8 simple techniques to negotiate for tech companies entering North American market

Negotiating well is key to starting business in any country [cta] Executive Summary: A Courtship, a dance –that paints a picture of what negotiations is all about here in North American corporate and business culture. The key to this great dance is to drive an outcome...

Creativity vs. Data-Centricity: Who is the Winner?

Executive Summary The following blog highlights the never-ending debate in marketing. Is marketing all about creativity or is it more data-centric? This blog explains the role of that creativity and data plays for a successful campaign. Marketing Professionals have...