Today we live in a wired world and need to understand strategies to connect to consumersThe “Wild West” Internet of Everything & Mobile Marketing – strategies to do marketing to digital consumer I use this cliché advisedly here; it is indeed...
Extract from an article written by Deloitte centre of financial services“How financial services industry can make IOT technology pay-off” The project, fielded during July 2015, involved more than 50 analysts across 20 countries.EXECUTIVE...
Story telling in marketing and technology is poised to become a huge trend especially as Big Data, Cloud, Mobility, IOT, Digital Marketing trends collide. It always was an art and will now become even more important with the exponential rise in data and competition....
Written by Nauman Jaffar (excerpts from McKinsey & Co. and personal experiences)One of the significant case study for IOT is the case of connected cars. Within the last one year, I have personally seen new models projecting and promoting connected...
Source: Cisco predictionsWhat a charming turn of phrase to describe a trend that has the potential for sinister, ubiquitous, paralyzing control of your life or the not so sinister but equally pervasive, liberating revolution in how you live: the Internet of Things...
Close the deal tipsIf you’ve been long enough in the market – and I’m sure most of you have – the question you come across all the time – how do I close the deal…..you all know about that one deal that simply refused to close, the one you just couldn’t bag...
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