by Nauman Jaffar | Oct 20, 2015 | internet of things, IOT, marketing strategy, technology marketing consultants
Extract from an article written by Deloitte centre of financial services“How financial services industry can make IOT technology pay-off” The project, fielded during July 2015, involved more than 50 analysts across 20 countries.EXECUTIVE...
by Nauman Jaffar | Sep 29, 2015 | B2B, Business, internet of things, IOT, marketing strategy
Written by Nauman Jaffar (excerpts from McKinsey & Co. and personal experiences)One of the significant case study for IOT is the case of connected cars. Within the last one year, I have personally seen new models projecting and promoting connected...
by Nauman Jaffar | Aug 17, 2015 | Business, Consulting, marketing consultants, Marketing Data, marketing strategy, small business, Startups, technology marketing consultants
Close the deal tipsIf you’ve been long enough in the market – and I’m sure most of you have – the question you come across all the time – how do I close the deal…..you all know about that one deal that simply refused to close, the one you just couldn’t bag...
by Nauman Jaffar | Jul 20, 2015 | digital marketing, Entrepreneurship, marketing consultants, marketing strategy, technology marketing consultants, Uncategorized
How does a traditional sales process work? The first step begins when a customer learns about the product. This can be through any medium – a sales person, an advertisement or even word of mouth. Next is when the customer understands the benefit the product...
by Nauman Jaffar | Jun 25, 2015 | Advisory Services, Business, digital marketing, Digital Media, engagement, Marketing, marketing strategy
To create or to curate? This is a question that many marketers struggle to answer. Content creation is believed to be the king of inbound marketing. It drives traffic to a company’s website, increases SEO rankings and is instrumental in getting leads. However, it has...
by Nauman Jaffar | Jun 18, 2015 | #ICTC15, B2B, Business, digital advertising, digital marketing, entrepreneur, Entrepreneurship, IOT, m2m, machine to machine, marketing consultants, marketing strategy, networking, Technology
IOT – Am I a fad or not?Millions (by 2015), Billions (by 2017) & Trillions (by 2020) of connected devices – Up uptil a few months ago, I heard Internet of things is the next big thing. Companies were creating significant teams and special Investment funds to...
