Extract from an article written by Deloitte centre of financial services“How financial services industry can make IOT technology pay-off” The project, fielded during July 2015, involved more than 50 analysts across 20 countries.EXECUTIVE...
Written by Nauman Jaffar (excerpts from McKinsey & Co. and personal experiences)One of the significant case study for IOT is the case of connected cars. Within the last one year, I have personally seen new models projecting and promoting connected...
Close the deal tipsIf you’ve been long enough in the market – and I’m sure most of you have – the question you come across all the time – how do I close the deal…..you all know about that one deal that simply refused to close, the one you just couldn’t bag...
How does a traditional sales process work? The first step begins when a customer learns about the product. This can be through any medium – a sales person, an advertisement or even word of mouth. Next is when the customer understands the benefit the product...
To create or to curate? This is a question that many marketers struggle to answer. Content creation is believed to be the king of inbound marketing. It drives traffic to a company’s website, increases SEO rankings and is instrumental in getting leads. However, it has...
IOT – Am I a fad or not?Millions (by 2015), Billions (by 2017) & Trillions (by 2020) of connected devices – Up uptil a few months ago, I heard Internet of things is the next big thing. Companies were creating significant teams and special Investment funds to...
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