Table of Contents Toggle About the project Extract from an article written by Deloitte centre of financial services“How financial services industry can make IOT technology pay-off” The project, fielded during July 2015, involved more than...
Today we live in a wired world and need to understand strategies to connect to consumersThe “Wild West” Internet of Everything & Mobile Marketing – strategies to do marketing to digital consumer I use this cliché advisedly here; it is indeed...
Story telling in marketing and technology is poised to become a huge trend especially as Big Data, Cloud, Mobility, IOT, Digital Marketing trends collide. It always was an art and will now become even more important with the exponential rise in data and competition....
We are all attached to our mobile phones, using them when we are commuting, waiting in line, or even at home. Interestingly, a survey by 11 Mark, 75% of Americans have also been found guilty of taking their mobility devices to the bathroom. According to a...
Table of Contents Toggle Challenge # 1 – Not sure where to start. No Standards.Challenge # 2 – Questions of Security and Management.Challenge # 3 – Scaling the Pilot Program.Challenge # 4 – Changing Customer Experience and Interaction. 4 key...
Table of Contents Toggle 1 – Smart Home and smart Buildings: Improve productivity and save costs2 – Traffic Planning: The end of gridlock means less frustration on road and carbon benefits3 – Smart and Driver less Cars will change the way we drive:...
Written by Nauman Jaffar (excerpts from McKinsey & Co. and personal experiences)One of the significant case study for IOT is the case of connected cars. Within the last one year, I have personally seen new models projecting and promoting connected...
Written by Sachin Mahajan, Director IOT Until and unless you have been hiding under a rock, odds are that you have heard about the fascinating world of IoT and the transformational impact it is going to have on our lives. As more and more consumer companies realize...
Ace the job hunt using social media strategiesWritten by Nauman JaffarI was asked for a job reference today by a consultant (volunteering) in my team who is also a new immigrant. He quoted my exact words which I had asked a well-wisher “After sending out...
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