Are Marketing and Sales one and the same?

Are Marketing and Sales one and the same?

 Many think that marketing and Sales functions are one and the same. Let us define these two functions.             Marketing is finding out what people want, why they want it and how much they’ll spend. Don’t confuse marketing with advertising.            Sales is...
Five predictions for Canadian tech in 2015

Five predictions for Canadian tech in 2015

 BlackBerry’s implosion has laid the foundation for the exciting and dynamic tech scene we see today. It seems that Canadian’s have taken this last shakeup as a matter of ego and hurt the Canadian pride – and they are doings something about it. Today,...