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Creativity vs. Data-Centricity: Who is the Winner?

Executive Summary The following blog highlights the never-ending debate in marketing. Is marketing all about creativity or is it more data-centric? This blog explains the role of that creativity and data plays for a successful campaign. Marketing Professionals have...

Successful CEOs, their 6 characteristics plus one and focus on marketing

As a CEO of Zero $ company right now (a start-up) as most of “so” called social friends tried ridiculing about my situation at an event yesterday -J   I wanted to convert their verbal jibes into positive energy – so I woke up and decided “to research and share” what...

Digital Marketing and inbound sales tactics are making it possible for startups to reach small business and beyond – should that be the primary marketing strategy?

      Social networking site use by age group, over time Based on the needs of the demographic change and how technology was evolving everything – we at MarkiTech, knew that  digital marketing and social media was the vedge to open doors with new B2C...