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Marketing, Technology & IT space is getting extremely complicated – what will guarantee product success across CMO, CTO & CIO functions

In the last one year of my market research before starting our own marketing agency focused on helping commercialize technology products in the B2B and Mobile space, I now firmly believe that there is a role for a marketing and technology integrator. With a world of...

8 simple techniques to negotiate for tech companies entering North American market

Negotiating well is key to starting business in any country[cta]Executive Summary:A Courtship, a dance –that paints a picture of what negotiations is all about here in North American corporate and business culture. The key to this great dance is to drive an outcome or...

Successful CEOs, their 6 characteristics plus one and focus on marketing

Characteristics of successful CEOsAs a CEO of Zero $ company right now (a start-up) as most of “so” called social friends tried ridiculing about my situation at an event yesterday -J   I wanted to convert their verbal jibes into positive energy – so I woke up and...

Digital Marketing and inbound sales tactics are making it possible for startups to reach small business and beyond – should that be the primary marketing strategy?

      Social networking site use by age group, over time Based on the needs of the demographic change and how technology was evolving everything - we at MarkiTech, knew that  digital marketing and social media was the vedge to open doors with new B2C customers –...