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1 simple advice to ace the job hunt using social media – immigrant style (not gangnam style)

  Written by Nauman Jaffar   I was asked for a job reference today by a consultant (volunteering) in my team who is also a new immigrant. He quoted my exact words which I had asked a well-wisher “After sending out hundreds of résumés to dozens of companies...

“Millennials” – 6 simple ways to deal with their technology and social media skills

Generation Y; The Boomerangs; The Peter Pan Generation   If you’re a middle to senior manager – and why wouldn’t you be if you’ve slaved for years under experienced bosses to lean the their business tricks) – chances are you’re just one of the many hopelessly...

Brand Image, Social Media and Digital Marketing

  Whether you are a startup, a growth company or a mature company, and whether you want to sell products, gain subscribers, persuade followers or sway hearts and minds to your cause, you will first have to tell them who you are. Billions of us now use digital...

B2B and B2C Digital Marketing Compared

  If you’re working in the B2B space, this blog is for you. It will arm you with the data necessary to convince, compel, and persuade skeptical or uninspired colleagues, clients, and executives who think that social media and digital marketing is not the way to...