Today, more and more organizations have implemented AI-powered applications for the many benefits it provides, such as improved productivity, increased ROI, and it’s also useful when hiring employees. AI is also commonly used for web application and development too....
The four “Ps,” Product, Pricing, Promotion, and Place have decided the fate of every ‘cash cow,’ ‘dog,’ ‘star,’ and ‘question mark’ ever brought to life. And ever since the rise of social, viral communities, ‘Promotion’ can now largely take place on the internet. That...
Social networking site use by age group, over timeBased on the needs of the demogrpahic change and how technology was evolving everything – we at MarkiTech, knew that digital marketing and social media was the wedge to open doors with new B2C customers – I...
Social Media -a term that is thrown around more frequently than any other. You get tips on “How to improve your social media standing?” to “How to grow your social media following?” and so on and so forth. Every company, every business be it a...
Ace the job hunt using social media strategiesWritten by Nauman JaffarI was asked for a job reference today by a consultant (volunteering) in my team who is also a new immigrant. What he said, echoed my sentiments exactly when I was in his place; “After...
Reach of various social media tools (Facebook 1Bill, Twitter 241 Mill, LinkedIn 300Mill, Google+ 540 Mill)Whether you are a startup, a growth company or a mature company, and whether you want to sell products, gain subscribers, persuade followers or sway hearts and...
Online marketing spend @ B2B companies in 2013 on a steady rise and trend continued in 2014 and 2015If you’re working in the B2B space, this blog is for you. It will arm you with the data necessary to convince, compel, and persuade skeptical or uninspired colleagues,...
How does a traditional sales process work? The first step begins when a customer learns about the product. This can be through any medium – a sales person, an advertisement or even word of mouth. Next is when the customer understands the benefit the product...
Content Marketing is the next big thing that companies are using to get traction. As a result of this trend, a plethora of content available online is saturating the market, making it difficult to get the attention you want. However, there are ways around it. By being...
To create or to curate? This is a question that many marketers struggle to answer. Content creation is believed to be the king of inbound marketing. It drives traffic to a company’s website, increases SEO rankings and is instrumental in getting leads. However, it has...
Many agree that this is the age of social media. Social media is no longer limited to people only connecting with friends and sharing moments with them in the form of photographs and videos. Organizations are trying their best to make use of the audience available at...
How to create content and maximize ROI Edited by Nauman Jaffar (Content taken from examples of MarkiTech, blogs from UPen, Harvard Business School, Turkish Airlines, McDonalds and others) Executive Summary Every business decision maker, digital...
SaaS provider Spontbox announced the launch of its flagship product this week, a technology that reconfigures social media for display on digital signage Now available in the U.S. and Canada, the solution extends the use of existing social marketing resources, adding...
