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Successful CEOs, their 6 characteristics plus one and focus on marketing

by | May 3, 2015 | B2B, Business, Consulting, Digital, digital marketing, Digital Media, Entrepreneurship, Marketing, Strategy, Technology

Characteristics of successful CEOsAs a CEO of Zero $ company right now (a start-up) as most of “so” called social friends tried ridiculing about my situation at an event yesterday -J   I wanted to convert their verbal jibes into positive energy – so I woke up and...

Digital Marketing and inbound sales tactics are making it possible for startups to reach small business and beyond – should that be the primary marketing strategy?

by | Apr 28, 2015 | B2B, Business, Consulting, digital advertising, digital marketing, Digital Media, Entrepreneurship, entreprenuer, Marketing, marketing consultants, SMB, Technology, technology marketing consultants

      Social networking site use by age group, over time Based on the needs of the demographic change and how technology was evolving everything – we at MarkiTech, knew that  digital marketing and social media was the vedge to open doors with new B2C...

Digital Marketing for Small Business is no longer a nice to have but a must have

by | Apr 22, 2015 | Advisory Services, B2B, Business, Consulting, digital advertising, digital marketing, Digital Media, Entrepreneurship, entreprenuer, ICT, Marketing, marketing consultants, marketing strategy, professional services, Startups, Technology, technology marketing consultants

Today, I had a long deep dive session with a very successful business owner of a technology company as was trying to understand his perspective of why he sees no value in marketing. With 73% of adults (source...

Has marketing evolved  with technology –  4 Fundamental characteristics that still define the past and future of marketing success

by | Apr 21, 2015 | B2B, Business, Consulting, digital marketing, disruptive innovation, sales, social media, Startups, Technology, technology marketing consultants

  Have you heard all those technology and marketing buzz words – Marketing automation, Lead nurturing & generation,  Digital Marketing, Big Data, Machine Body Language, Web analytics, Web traffic, Content marketing, Webinars, Email Marketing, Youtube...

Making sense of sales generation process using marketing automation tools

by | Apr 19, 2015 | B2B, Business, BYOD, Consulting, digital marketing, engagement, entrepreneur, Entrepreneurship, entreprenuer, ICT, Marketing, marketing consultants, marketing strategy, technology marketing consultants

Lead Generation Process using Marketing Automation ToolsThe MarkiTech team has been engaged recently in which marketing automation tool to invest in to its sales and leads generation and closing process. As digital marketing and marketing automation takes of, what...
Are Marketing and Sales one and the same?

Are Marketing and Sales one and the same?

by | Dec 25, 2014 | Consulting, digital marketing, Marketing, marketing consultants, marketing strategy, sales, social media, technology marketing consultants

 Many think that marketing and Sales functions are one and the same. Let us define these two functions.             Marketing is finding out what people want, why they want it and how much they’ll spend. Don’t confuse marketing with advertising.            Sales is...

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