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Brand Image, Social Media and Digital Marketing

 Reach of various social media tools (Facebook 1Bill, Twitter 241 Mill, LinkedIn 300Mill, Google+ 540 Mill)Whether you are a startup, a growth company or a mature company, and whether you want to sell products, gain subscribers, persuade followers or sway hearts and...

Is Internet of things really the next big thing for the investment community?

IOT – Am I a fad or not?Millions (by 2015), Billions (by 2017) & Trillions (by 2020) of connected devices – Up uptil a few months ago, I heard Internet of things is the next big thing. Companies were creating significant teams and special Investment funds to...

Best practices, ideas, ROI and tips for content creation

How to create content and maximize ROI?Edited by Nauman Jaffar(Content taken from examples of MarkiTech, blogs from UPen, Harvard Business School, Turkish Airlines, McDonalds  and others)Executive SummaryEvery business decision maker, digital marketing expert or chief...

Marketing, Technology & IT space is getting extremely complicated – what will guarantee product success across CMO, CTO & CIO functions

In the last one year of my market research before starting our own marketing agency focused on helping commercialize technology products in the B2B and Mobile space, I now firmly believe that there is a role for a marketing and technology integrator. With a world of...