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Best practices, ideas, ROI and tips for content creation

  Edited by Nauman Jaffar (Content taken from examples of MarkiTech, blogs from UPen, Harvard Business School, Turkish Airlines, McDonalds  and others)   Executive Summary Every business decision maker, digital marketing expert or chief marketing officer...

Marketing, Technology & IT space is getting extremely complicated – what will guarantee product success across CMO, CTO & CIO functions

[cta] In the last one year of my market research before starting our own marketing agency focused on helping commercialize technology products in the B2B and Mobile space, I now firmly believe that there is a role for a marketing and technology integrator. With a...

8 simple techniques to negotiate for tech companies entering North American market

Negotiating well is key to starting business in any country [cta] Executive Summary: A Courtship, a dance –that paints a picture of what negotiations is all about here in North American corporate and business culture. The key to this great dance is to drive an outcome...