by Nauman Jaffar | Aug 7, 2015 | Advisory Services, digital advertising, digital marketing, Digital Media, entrepreneur, Marketing, marketing consultants, Mobile, sales, small business, Uncategorized
 Reach of various social media tools (Facebook 1Bill, Twitter 241 Mill, LinkedIn 300Mill, Google+ 540 Mill)Whether you are a startup, a growth company or a mature company, and whether you want to sell products, gain subscribers, persuade followers or sway hearts and...
by Nauman Jaffar | Jun 25, 2015 | Advisory Services, Business, digital marketing, Digital Media, engagement, Marketing, marketing strategy
To create or to curate? This is a question that many marketers struggle to answer. Content creation is believed to be the king of inbound marketing. It drives traffic to a company’s website, increases SEO rankings and is instrumental in getting leads. However, it has...
by Nauman Jaffar | Jun 6, 2015 | Advisory Services, B2B, bowling alley strategy, Business, Consulting, digital advertising, digital marketing, Digital Media, entrepreneur, Entrepreneurship, Marketing, marketing consultants, Marketing Creativity, marketing strategy, technology marketing consultants, Uncategorized
How to create content and maximize ROI?Edited by Nauman Jaffar(Content taken from examples of MarkiTech, blogs from UPen, Harvard Business School, Turkish Airlines, McDonalds  and others)Executive SummaryEvery business decision maker, digital marketing expert or chief...
by Nauman Jaffar | May 21, 2015 | Advisory Services, Business, Marketing, marketing consultants, Uncategorized
Executive Summary Claimed as the second best country in the world to do business in 2014, the Canadian market offers great potential for entrepreneurs from all over the world. But just like its winters, Canada may be brutal if the business owners come unprepared. The...
by Nauman Jaffar | May 19, 2015 | Advisory Services, B2B, bowling alley strategy, Business, canada, Consulting, digital marketing, Diversity, entrepreneur, Entrepreneurship, Marketing, marketing consultants, Marketing Creativity, marketing strategy, networking, technology marketing consultants, Uncategorized
Negotiating well is key to starting business in any country[cta]Executive Summary:A Courtship, a dance –that paints a picture of what negotiations is all about here in North American corporate and business culture. The key to this great dance is to drive an outcome or...
by Nauman Jaffar | Apr 22, 2015 | Advisory Services, B2B, Business, Consulting, digital advertising, digital marketing, Digital Media, Entrepreneurship, entreprenuer, ICT, Marketing, marketing consultants, marketing strategy, professional services, Startups, Technology, technology marketing consultants
Today, I had a long deep dive session with a very successful business owner of a technology company as was trying to understand his perspective of why he sees no value in marketing. With 73% of adults (source...
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