How does a traditional sales process work? The first step begins when a customer learns about the product. This can be through any medium – a sales person, an advertisement or even word of mouth. Next is when the customer understands the benefit the product...
Today we live in a wired world and need to understand strategies to connect to consumersThe “Wild West” Internet of Everything & Mobile Marketing – strategies to do marketing to digital consumer I use this cliché advisedly here; it is indeed...
Today we live in a wired world and need to understand strategies to connect to consumersThe “Wild West” Internet of Everything & Mobile Marketing – strategies to do marketing to digital consumer I use this cliché advisedly here; it is indeed...
Written by Nauman Jaffar (excerpts from McKinsey & Co. and personal experiences)One of the significant case study for IOT is the case of connected cars. Within the last one year, I have personally seen new models projecting and promoting connected...
Social media has transformed many aspects of the way businesses work – including vendor selection. This post walks through different aspects that B2B Buyers consider before finalizing their vendor. It examines ways in which social media works to influence B2B Buyers...
How to counter questions about sales person?What is your sales price? I knew that I will be asked this question in the coming customer meeting. And the worry in mind was “How To Counter Sales Price Questions“. So I started to research on how best to answer...
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