Written by Nauman Jaffar (excerpts from McKinsey & Co. and personal experiences) One of the significant case study for IOT is the case of connected cars. Within the last one year, I have...
Social media has transformed many aspects of the way businesses work – including vendor selection. This post walks through different aspects that B2B Buyers consider before finalizing their vendor. It examines ways in which social media works to influence B2B Buyers...
How to counter questions about sales person?What is your sales price? I knew that I will be asked this question in the coming customer meeting. And the worry in mind was “How To Counter Sales Price Questions“. So I started to research on how best to answer...
IOT – Am I a fad or not?Millions (by 2015), Billions (by 2017) & Trillions (by 2020) of connected devices – Up uptil a few months ago, I heard Internet of things is the next big thing. Companies were creating significant teams and special Investment funds to...
How to create content and maximize ROI?Edited by Nauman Jaffar(Content taken from examples of MarkiTech, blogs from UPen, Harvard Business School, Turkish Airlines, McDonalds and others)Executive SummaryEvery business decision maker, digital marketing expert or chief...
In the last one year of my market research before starting our own marketing agency focused on helping commercialize technology products in the B2B and Mobile space, I now firmly believe that there is a role for a marketing and technology integrator. With a world of...
