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5 new strategies – marketing to digital consumer

Today we live in a wired world and need to understand strategies to connect to consumersThe “Wild West” Internet of Everything & Mobile Marketing – strategies to do marketing to digital consumer                I use this cliché advisedly here; it is indeed...

“Millennials” – 6 simple ways to deal with their technology and social media skills

The tech savvy and social media generationGeneration Y; The Boomerangs; The Peter Pan GenerationIf you’re a middle to senior manager – and why wouldn’t you be if you’ve slaved for years under experienced bosses to lean the their business tricks) – chances are you’re...

Is Internet of things really the next big thing for the investment community?

IOT – Am I a fad or not?Millions (by 2015), Billions (by 2017) & Trillions (by 2020) of connected devices – Up uptil a few months ago, I heard Internet of things is the next big thing. Companies were creating significant teams and special Investment funds to...

14 Buzz Words to know to Raise Funds as an ICT and Technology Startup

MarkiTech – Professional services at intersection of Business, Marketing and Technology for growth and early startup businesses Although, they say that money is cheap for startups in North America (especially for Tech & ICT Startups), financing your venture...

Creativity vs. Data-Centricity: Who is the Winner?

The following blog highlights the never-ending debate in marketing. Is marketing all about creativity or is it more data-centric? This blog explains the role of that creativity and data plays for a successful campaign.             Marketing Professionals have long...