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Is Internet of things really the next big thing for the investment community?

IOT – Am I a fad or not?Millions (by 2015), Billions (by 2017) & Trillions (by 2020) of connected devices – Up uptil a few months ago, I heard Internet of things is the next big thing. Companies were creating significant teams and special Investment funds to...

Best practices, ideas, ROI and tips for content creation

How to create content and maximize ROI?Edited by Nauman Jaffar(Content taken from examples of MarkiTech, blogs from UPen, Harvard Business School, Turkish Airlines, McDonalds  and others)Executive SummaryEvery business decision maker, digital marketing expert or chief...

Marketing, Technology & IT space is getting extremely complicated – what will guarantee product success across CMO, CTO & CIO functions

In the last one year of my market research before starting our own marketing agency focused on helping commercialize technology products in the B2B and Mobile space, I now firmly believe that there is a role for a marketing and technology integrator. With a world of...

8 simple techniques to negotiate for tech companies entering North American market

Negotiating well is key to starting business in any country[cta]Executive Summary:A Courtship, a dance –that paints a picture of what negotiations is all about here in North American corporate and business culture. The key to this great dance is to drive an outcome or...

3 Useful Tips for Blogging as New Marketing Content Writers

I have gone from zero to 2 blogs per week in last 4 months. I have started to like writing so much that I am determined to write a book before end of year. Blogging truly is an amazing business tool, and a great way to share your thoughts, experiences, brand, your...

Making sense of sales generation process using marketing automation tools

Lead Generation Process using Marketing Automation ToolsThe MarkiTech team has been engaged recently in which marketing automation tool to invest in to its sales and leads generation and closing process. As digital marketing and marketing automation takes of, what...