Should a business invest their resources in developing a responsive website or is it equally as effective to have a non-responsive website design – one that costs less and perhaps requires less effort to develop?Spending resources on your website is an important...
Today we live in a wired world and need to understand strategies to connect to consumersThe “Wild West” Internet of Everything & Mobile Marketing – strategies to do marketing to digital consumer I use this cliché advisedly here; it is indeed...
Story telling in marketing and technology is poised to become a huge trend especially as Big Data, Cloud, Mobility, IOT, Digital Marketing trends collide. It always was an art and will now become even more important with the exponential rise in data and competition....
Ace the job hunt using social media strategiesWritten by Nauman JaffarI was asked for a job reference today by a consultant (volunteering) in my team who is also a new immigrant. He quoted my exact words which I had asked a well-wisher “After sending out...
The tech savvy and social media generationGeneration Y; The Boomerangs; The Peter Pan GenerationIf you’re a middle to senior manager – and why wouldn’t you be if you’ve slaved for years under experienced bosses to lean the their business tricks) – chances are you’re...
Content Marketing is the next big thing that companies are using to get traction. As a result of this trend, a plethora of content available online is saturating the market, making it difficult to get the attention you want. However, there are ways around it. By being...
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