The tech savvy and social media generationGeneration Y; The Boomerangs; The Peter Pan GenerationIf you’re a middle to senior manager – and why wouldn’t you be if you’ve slaved for years under experienced bosses to lean the their business tricks) – chances are you’re...
Reach of various social media tools (Facebook 1Bill, Twitter 241 Mill, LinkedIn 300Mill, Google+ 540 Mill)Whether you are a startup, a growth company or a mature company, and whether you want to sell products, gain subscribers, persuade followers or sway hearts and...
How to counter questions about sales person?What is your sales price? I knew that I will be asked this question in the coming customer meeting. And the worry in mind was “How To Counter Sales Price Questions“. So I started to research on how best to answer...
Content Marketing is the next big thing that companies are using to get traction. As a result of this trend, a plethora of content available online is saturating the market, making it difficult to get the attention you want. However, there are ways around it. By being...
To create or to curate? This is a question that many marketers struggle to answer. Content creation is believed to be the king of inbound marketing. It drives traffic to a company’s website, increases SEO rankings and is instrumental in getting leads. However, it has...
How to create content and maximize ROIEdited by Nauman Jaffar(Content taken from examples of MarkiTech, blogs from UPen, Harvard Business School, Turkish Airlines, McDonalds and others)Executive SummaryEvery business decision maker, digital marketing expert or chief...
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