After endless hours a week spent in scrum calls and team meetings having a major miscommunication between your teams can be frustrating. Not having your product match your marketing and your advertising not highlighting your standout features can drive...
Mobile applications have been hailed as game-changers for organizations across the globe. If done right, these applications can allow businesses to reap a multitude of rewards, such reach a wider customer base, improve their visibility, enhance their customer service...
In the last one year of my market research before starting our own marketing agency focused on helping commercialize technology products in the B2B and Mobile space, I now firmly believe that there is a role for a marketing and technology integrator. With a world of...
Executive Summary Claimed as the second best country in the world to do business in 2014, the Canadian market offers great potential for entrepreneurs from all over the world. But just like its winters, Canada may be brutal if the business owners come unprepared. The...
Is it a friend or a foe? Digital Disruption shakes the world of sales and marketing.Executive Summary – The context of this blog is a brief summary on:1. What does digital disruption mean?2. How does digital disruption affect companies?3. How can you handle digital...
Recent Comments