by Nauman Jaffar | Aug 31, 2015 | Advisory Services, consulting, digital marketing, Marketing, technology marketing consultants
In simple words, because, without a bit – no, a lot – of help, it’s not supposed to. There’s something seriously wrong with your penetration, commercialization and marketing strategy if you believe your product is so unique that potential clients will be...
by Nauman Jaffar | Aug 3, 2015 | B2B, Business, consulting, entreprenuer, Marketing
What is your sales price? I knew that I will be asked this question in the coming customer meeting. And the worry in mind was “How To Counter Sales Price Questions”. So I started to research on how best to answer and use a 2 point strategy to...
by Nauman Jaffar | Jul 22, 2015 | Uncategorized
If you’re working in the B2B space, this blog is for you. It will arm you with the data necessary to convince, compel, and persuade skeptical or uninspired colleagues, clients, and executives who think that social media and digital marketing is not the way to...
by Nauman Jaffar | Jun 18, 2015 | #ICTC15, B2B, Business, digital advertising, digital marketing, entrepreneur, entrepreneurship, IOT, m2m, machine to machine, marketing consultants, marketing strategy, networking, Technology
Millions (by 2015), Billions (by 2017) & Trillions (by 2020) of connected devices – Up uptil a few months ago, I heard Internet of things is the next big thing. Companies were creating significant teams and special Investment funds to jump on the...
by Nauman Jaffar | Jun 6, 2015 | Advisory Services, B2B, bowling alley strategy, Business, consulting, digital advertising, digital marketing, digital media, entrepreneur, entrepreneurship, Marketing, marketing consultants, Marketing Creativity, marketing strategy, technology marketing consultants, Uncategorized
Edited by Nauman Jaffar (Content taken from examples of MarkiTech, blogs from UPen, Harvard Business School, Turkish Airlines, McDonalds and others) Executive Summary Every business decision maker, digital marketing expert or chief marketing officer...
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