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Marketing, Technology & IT space is getting extremely complicated – what will guarantee product success across CMO, CTO & CIO functions

In the last one year of my market research before starting our own marketing agency focused on helping commercialize technology products in the B2B and Mobile space, I now firmly believe that there is a role for a marketing and technology integrator. With a world of...

Digital Marketing and inbound sales tactics are making it possible for startups to reach small business and beyond – should that be the primary marketing strategy?

      Social networking site use by age group, over time Based on the needs of the demographic change and how technology was evolving everything – we at MarkiTech, knew that  digital marketing and social media was the vedge to open doors with new B2C...

Digital Marketing for Small Business is no longer a nice to have but a must have

Today, I had a long deep dive session with a very successful business owner of a technology company as was trying to understand his perspective of why he sees no value in marketing. With 73% of adults (source...

Has marketing evolved  with technology –  4 Fundamental characteristics that still define the past and future of marketing success

  Have you heard all those technology and marketing buzz words – Marketing automation, Lead nurturing & generation,  Digital Marketing, Big Data, Machine Body Language, Web analytics, Web traffic, Content marketing, Webinars, Email Marketing, Youtube...

Making sense of sales generation process using marketing automation tools

Lead Generation Process using Marketing Automation ToolsThe MarkiTech team has been engaged recently in which marketing automation tool to invest in to its sales and leads generation and closing process. As digital marketing and marketing automation takes of, what...